‘Content is king.’ Yet often websites contain information that is irrelevant, out-of-date and unreadable. It is only with a defined content strategy that organisations can give users the content that they want and need – content that is clear and user-friendly, and that complies with laws and regulations.
Simplified partners companies around the world to help them change to a culture of clarity, fairness and transparency. These plain English case studies showcase our writing, content design, strategy and training services.
No longer do consumers tolerate ‘small print’ and unnecessary jargon in insurance. Increasingly, these are viewed as wilful barriers to the truth – as WMDs (Words of Mass Deception). Organisations that continue to use them risk losing the trust of their stakeholders.
Large companies produce thousands of documents, from adverts to customer-service letters, from annual reports to supplier agreements. A company-wide plain English and Treating Customers Fairly audit allows you to identify strengths and weaknesses, and understand where to focus your efforts.
A leading investment firm uses plain English and transparency to differentiate itself from its competitors and build its reputation.
- Treating customers fairly
- Plain English resources
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