We make the complex clear

  • We consult in content design and plain language
  • We train legal, financial and content professionals to write better
  • We raise awareness about the importance of clear content

We have offices in the UK, South Africa and Australia and clients from around the world. We were founded in 2005 by  a lawyer and a content and marketing professional. Our UK-based company is Narratology Marketing Limited.

Focus on technology, financial and legal sectors

We change complexity into clear, engaging content. Our clients include Discovery, Old Mutual Group, PayPal, Zurich, Alexander Forbes, Allan Gray, NS&I and EY.

Commercial outcomes: simple content has business benefits

Simpler communications lead to business benefits, such as:

  • reducing obstacles to buying a service
  • attracting new clients
  • building brand loyalty
  • reducing queries and lower costs

At the start of every programme, we identify business goals so that you can measure the results of our work.

Compliance outcomes: meet the requirements of new legislation

We help organisations to comply with legal or compliance requirements for fairness, transparency and plain language.

We believe design is as important as the words

Poorly designed documents intimidate or bore readers. Information design is key to clarity. We design information to help readers to  easily find the information that is relevant to them.

We test what we write

The only way to know if readers can use the document for its intended purpose is to ask them. User testing helps you to understand your consumers and better meet their needs . We have a rigorous process of testing whether users can find, understand and use the information that you give to them.

Clear content: our services

  • Simplification and content strategy for digital and print content
  • Audits of fairness, plain language and clarity
  • Comprehension testing and user testing
  • Editorial guides
  • Training in plain English and content design, including contracts, policies, text messages, emails, letters, reports and proposals
  • Writing and design of digital and print content

Diagram showing the process of writing in plain language: Plan, Structure, Write, Tone, Design

 

Company name: Narratology Marketing Limited, UK company number: 101737651
Company address: Broadwater Close, Woking, GU21 5TW, UK