Most of us know that clear communication (or plain language) is needed. But there is less agreement on what makes language clear. What does clear communication look like? How do you know if your content complies with the many laws and regulations that require clarity? How do you set up a plain-language assessment that works?
Key points of this overview:
To comply with laws and regulations that mandate plain language, you need to find a way of assessing whether content is clear. Readability formulas aren’t fit for purpose. We suggest that you use reader-focused testing instead, and measure results against an established standard for plain language. Pay attention to the ‘why’ of plain language. Ty to set up creative ways to measure the clarity of communication in terms of strategic goals such as fairness and transparency.