What is plain English?

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Plain English is when a reader can find, understand and use the information they need from a piece of communication. Plain English includes a range of elements such as the use of everyday words instead of jargon and legalese, and short, active sentences instead of long-winded passive sentences. But plain language isn’t only about words and grammar. How well a document or website is structured, how easy it is to navigate, the visual design, and the usefulness and relevance of its content all form part of plain English. Read more

Clear communication in business

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Simplified has helped remarkable companies to put in place programmes that simplify communications and transform complexity into clarity ‒ all with the overall purpose of improving customer experience and treating customers fairly. Here are seven factors that  predict success in clear communication in business – these apply equally well to a small plain English rewrite and an enterprise-wide clear communications programme.

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