Your tone of voice reflects your brand personality and your attitude towards the people you are communicating with.
Once you have a culture plain language, you can start to tailor your tone. Tone is a powerful tool to help you to create the culture that you want, both inside and outside your organisation. We consider tone of voice to be separate to plain language. Read why you should not confuse tone of voice with plain language.
We hold tailored tone workshops
Our tone workshops are a lot of creative fun. Through using metaphors and freestyle debates, you’ll emerge with:
- the personality of your brand and how to communicate it in writing. Your brand voice will remain consistent, no matter the target audience or context.
- how the tone will vary in different situations and for different audiences.