‘Content is king.’ Yet often websites contain information that is irrelevant, out-of-date and unreadable. It is only with a defined content strategy that organisations can give users the content that they want and need – content that is clear and user-friendly, and that complies with laws and regulations.
A regional government division had a website that was so large that it could not count the pages. It was about to migrate to a new content management system and wanted to simplify the content at the same time.
Simplified worked with the website team, other stakeholders and its own network of experts to:
- develop guidelines on how to decide what content to keep and what content to delete. Our recommendation would result in over a third of pages being removed from the site
- give a clear set of recommendations on translation
- develop workflow guides on how to write, review, update, translate and publish content efficiently and in line with laws and regulations
- create a framework for governing website content for quality and writing in plain language
- ensure that content is fairly balanced between internal and external needs
- recommend a set of content templates that would be appropriate to the content management system migration
- write a set of prototype pages in plain English.
A documented content strategy that provides a clear direction for how to deliver useful and usable content to citizens and government partners.