Posts

Insurance jargon simplified

No longer do consumers tolerate ‘small print’ and unnecessary jargon in insurance. Increasingly, these are viewed as wilful barriers to the truth – as WMDs (Words of Mass Deception). Organisations that continue to use them risk losing the trust of their stakeholders.

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Business speak in business writing: four reasons not to use it

Corporate lingo, management jargon, business speak … whatever you choose to call it, just don’t use it. It’s confusing, alienating, unproductive and embarrassing.  (Guest post by Simplified business writing trainer, Melissa Davidson) Read more