Posts

To reap the rewards of clear communication, you must test your documents with customers

Many UK companies are investing in improving their customer communications so that they are written clearly, in a way that´s aligned with Treating Customers Fairly and the Consumer Rights Act. But how do you measure if you are achieving this goal when there are no objective criteria for clear communication or plain language?

Read more

Plain English and Treating Customers Fairly audits

Large companies produce thousands of documents, from adverts to customer-service letters, from annual reports to supplier agreements. A company-wide plain English and Treating Customers Fairly audit allows you to identify strengths and weaknesses, and understand where to focus your efforts.

Read more

The Consumer Rights Act and training in clear communication

The Consumer Rights Act was an important development in the rapid and ongoing transformation of the consumer landscape. Social media activism, regulatory intervention, and an increasingly  informed consumer all mean that fairness, transparency, and simplicity in corporate communication are under the spotlight.

Read more

What is plain English?

Plain English is when a reader can find, understand and use the information they need from a piece of communication. Plain English includes a range of elements such as the use of everyday words instead of jargon and legalese, and short, active sentences instead of long-winded passive sentences. But plain language isn’t only about words and grammar. How well a document or website is structured, how easy it is to navigate, the visual design, and the usefulness and relevance of its content all form part of plain English. Read more

Clear communication in business

Simplified has helped remarkable companies to put in place programmes that simplify communications and transform complexity into clarity ‒ all with the overall purpose of improving customer experience and treating customers fairly. Here are seven factors that  predict success in clear communication in business – these apply equally well to a small plain English rewrite and an enterprise-wide clear communications programme.

Read more

Marketing and Legal must collaborate to create clear customer-friendly documents

Marketing and Legal departments in financial services firms need to work closely together to produce documents that meet the clear communications demands of UK laws and regulations, such as the Consumer Rights Act and Treating Customers Fairly.

Read more