What is plain language?
Plain language means presenting information in a way that your target audience can understand and use. It is a set of linguistic principles that you apply, for example:
- simple syntax
- active voice
- a user-focused information structure
- clear headings
- no culturally bound words or metaphors
For example: the metaphor, ‘we wash our hands of jargon’ shows a conversational tone but is not plain language. ‘We don’t use jargon’ is a better way of writing this in plain language.